Michelin Isn’t Reinventing the Wheel, It’s Reinventing the Rubber Supply Chain

Public Radio International’s The World

Scientists estimate that a forest the size of Indiana will be cut down to plant rubber trees over the next eight years. That’s creating biological deserts, driving some of our favorite exotic animals toward extinction…. So, that’s the bad news. Here’s the good: Michelin, the world’s largest buyer of natural rubber, says the deforestation has to stop and it’s pledging to go green. It’s still early, a work in progress, but environmental groups are praising Michelin. Higonnet says Michelin’s shift in tone is huge. Listen to the rest.