About
WHO WE ARE
Defending a planet in peril
Mighty Earth is tackling the biggest challenges to Nature and climate. We are obsessed with impact and aspire to be the most effective environmental advocacy organization in the world. Our goal: protect Earth for Nature and secure a climate that allows life to flourish.
We focus on the issues that receive little investment relative to their potential: protecting Nature, restoring wildlife, and decarbonizing industry.
A PERFECT STORM
Mighty Earth transforms industries by creating a ‘Perfect Storm’ of campaigns, communications, and practical engagement with decision-makers that can rapidly disrupt even the most entrenched interests. Our work aims to break the link between economic growth and environmental destruction by creating a virtuous cycle of private sector, government, and community action. To achieve this, we do more than just draw attention to bad actors. We strategically apply pressure, targeting fulcrum parts of value chains to catalyze industry-wide change. While we partner with companies to drive concrete solutions, we also maintain our independence to ensure we can hold those companies accountable should they fail to deliver on their promises.
Obsessed with impact
Mighty Earth is laser-focused on delivery. We’re well known for our campaigns that can catalyze commitments from the largest industries. But more than half of our work focuses on ensuring delivery of those commitments. At Mighty Earth, we let data show us the truth and challenge assumptions with science as our guide. Our data comes from best-in-class research, satellite monitoring, and partnering with local communities to be our on-the-ground eyes and ears.
“Mighty Earth is doing brave and vital work, holding powerful corporations and governments to account.”
– Monica Lennon, Member of Scottish Parliament
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37%
Protecting and restoring Nature represents more than one third of the potential to reduce climate emissions...
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3%
...yet receives just three percent of climate funding. That gap is where Mighty Earth comes in.
A MIGHTY PLAN TO BEND THE CURVE
We have ambitious goals. To achieve them, we need to continue to build the team, infrastructure, and culture that allows us to scale.
Elements of our approach are unusual in the NGO sector. We purposefully draw not only from the world of campaigns, but also from best business practices, market research, and classical military strategy. We have adopted principles such as concentration of force, momentum, and persistence. And we promote a nimble, entrepreneurial, results-focused culture that allows us to punch way above our weight.
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10 gigaton
reduction in greenhouse gas emissions
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85% reduction
in deforestation from major agricultural commodities like beef, animal feed, cocoa, & rubber
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30% cut
in agricultural methane pollution
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10% of global protein sales
are either plant-based or cultivated meat
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80% of steel, aluminum, & cement
industries on path to full decarbonization by 2050
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250 million acres rewilded
through restoration of keystone species
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100% recognition of land rights
for Indigenous communities on the agricultural frontier
“Letter from 2030”
Mighty Earth’s founder and CEO on what we aim to achieve in the years ahead
Read the Letter
Case for Support
Read Mighty Earth’s plan for driving gigaton-scale impact for Nature and Climate through 2030.
Annual Report
In response to a challenging political environment across the globe, Mighty Earth is focusing on two approaches – and we need your help with both:
First, we’re making the case to philanthropists that private sector action is what is actually delivering impact for nature and climate – even in the face of distracted or hostile governments.
Second, we’re arguing for dramatically scaling advocacy campaigns on government and companies alike. The environmental movement has drifted away from a focus on building political support for action – and wildlife and climate are suffering the consequences.
Stopping the evisceration of nature protection – and certainly achieving the aim of restoring what’s lost – is going to mean shifting resources away from writing technical reports and analyses that repeatedly fail to command the attention of government leaders and towards strategically-focused campaigns that force at least some of their attention on the transcendent issues of our times.
Mighty Earth is – as ever – delivering outsized impact for nature. But we can do so much more if we scale this extraordinarily effective lever.
We can’t do this alone. Our impact is fueled by your support, which remains absolutely critical, especially now. That’s why we’re so grateful for the band of supporters who have made everything you read about in these pages possible. And for creating the potential for even more impact in the year and decades to come.
