Rapid Response Monitoring System Webinar

Following the public launch of Mighty Earth’s Rapid Response Monitoring System, Mighty Earth hosted a webinar detailing how the new system works and our long-term plans for the project. The webinar was presented by Glenn Hurowitz, CEO, Mighty Earth; Deborah Lapidus, Southeast Asia Director, Mighty Earth; and Leo Bottrill, Founder & CEO, Maphubs.

The Rapid Response system aims to eliminate deforestation from the palm oil, soy, rubber, cocoa, paper, and cattle industries. Mighty Earth, working with partners Aidenvironment and MapHubs, analyzes satellite data from Planet Labs and other sources alongside concession maps to detect deforestation occuring on agricultural plantations; it then identifies supply chain and financial links between the plantations and the world’s largest agricultural buyers.