Mighty Earth Field Organizers Target Yamaha in their Backyard

14/Sep/2018

Sydney Jones

Press Secretary

[email protected]

Carole Mitchell

Global Communications Director

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This month, Mighty Earth deployed three organizers to protect our oceans and fisheries from meddling by special interest groups like Yamaha. The organizers will be stationed in Yamaha’s backyard, in cities across the United States. In only three weeks, they have successfully built the ground work for a huge showing of public support that will pressure Yamaha to do the right thing and stop undermining US fishery policy.

Oceans are a critical source of food, livelihood, recreation and biodiversity. They are the lungs of our planet: incredibly important regulators to combat climate change and support diverse and abundant forms of life. Unfortunately, from plastic pollution to oil spills, our oceans face serious threats.

Overfishing is one such problem across all the world’s oceans but, thanks to our management systems, the U.S. has been a real leader in keeping our oceans healthy and our fisheries sustainable.

Unfortunately, in an effort to sell more boat motors, Yamaha has been pushing legislators for policies that would undermine the core principles that have kept our oceans full of fish.

Musicians who play Yamaha instruments, their fans, and other potential Yamaha customers around the country know that conservation is critical to the health of our oceans and don’t want Yamaha lobbying to destroy them.

So, our team has hit the ground in Long Beach, California, a city near Yamaha’s corporate Headquarters, Kennessaw, Georgia, home to the headquarters of Yamaha Motor, and New Orleans, Louisiana, a bastion of music and coastal community that will undoubtedly suffer from a lack of smart fishery policy due to their connection to the Gulf.

Over the next few months our organizers will be building visibility around this campaign exposing the bad policies Yamaha is pushing for and calling attention to the company’s corporate influence over our elected officials.

If you are in the area, reach out to one of our field organizers to find out how you can be part of our growing movement to protect oceans or stop by our organizers’ Campaign Kick-Off Meetings next week!

In Long Beach, reach out to Lauren Karpinski at [email protected]