João Gonçalves

João Gonçalves is Mighty Earth’s Senior Director for Brazil, and is responsible for leading our campaign efforts targeting corporations and governments to end deforestation, reduce greenhouse gas emissions, and support the implementation of strong environmental and human rights policies.

João has been working in environmental campaigns and communications since 2005. He has worked with Brazilian and international organizations such as UNEP (United Nations Environment Programme), Conservation International, WWF-Brazil and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) Gmbh on issues including climate change, biodiversity, forests, freshwater, conservation, animal welfare, tourism, and more. Prior to joining Mighty Earth, he served as Acting Executive Director at World Animal Protection in Brazil.

João has a bachelor’s degree in Social Communication (Journalism) from the Pontífícia Universidade Católica de São Paulo (PUC-SP), with previous studies in Social Sciences from the Universidade de São Paulo (USP). He also has a Master’s degree in Marketing Communication from Escola Superior de Propaganda e Marketing (ESPM), in addition to courses on corporate social responsibility and environmental communications from institutions such as Fundação Getúlio Vargas (FGV) and Universidade de Brasília (UnB).

Based in São Paulo (Brazil), but with part of his heart at Chapada dos Veadeiros, a pristine area in the Brazilian Cerrado, João is an amateur sea crossing swimmer and a participant in swimming competitions such as Fuga das Ilhas (Islands Escape) on the Brazilian coast.