The Tire Monster

Coming soon to America, there will be a tire monster roaming the streets, and he’s livid about deforestation for rubber.

The Tire Monster is making his way from Southeast Asia where, until now, he has fed on primary forests and rubber sap from industrial plantations producing rubber for tires to grow big and strong. At a towering 10 feet tall and 500 pounds, he’s engorged himself.. With tropical forests dwindling, soon there will be nothing left to feed on, so the monster is switching up his diet and heading first to Ohio, the home of the U.S.’s largest tire company, Goodyear Tires, to rally support for deforestation-free tires with his new friends at Mighty Earth.

Rubber is Driving Massive Deforestation

Rubber production is a growing driver of deforestation across West Africa and Southeast Asia. Unfortunately, it has long been industry norm to produce rubber in a way that destroys forests and violates human rights.

The natural rubber that the tire industry uses to manufacture its tires endangers majestic endemic wildlife , and forces indigenous people off of the lands they’ve lived on for generations. With our climate, vital ecosystems, and human rights at stake, it is essential that the tire industry— as one of the major consumers of rubber worldwide — breaks the link between deforestation and natural rubber production.

How Can I Help?

Sign the petition to ask major tire makers to stop destroying the Mekong and African forests for rubber production. Follow the Tire Monster on his tour as he rallies Ohioans to call on Goodyear Tires to hold its current suppliers accountable for addressing deforestation, land grabbing, and human rights abuse.

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