On March 23, 2021, JBS announced a “commitment to achieve net-zero greenhouse gas (GHG) emissions by 2040,” including a pledge to “achieve zero deforestation across its global supply chain by 2035.” Mighty Earth Vice President and Global Director for Latin America Sarah Lake released the following statement in response:
“In a much-publicized announcement, JBS has just promised at least 14 more years of forest destruction. As Brazil’s largest cattle company and one of the single worst companies driving deforestation, habitat destruction, and climate change, JBS’s climate and deforestation commitments should be commensurate with their outsized impact. By that standard, this latest pledge — to achieve zero deforestation by 2035 and net-zero emissions by 2040 — is woefully inadequate. The climate is changing now. Forests are burning today. That JBS felt the need to make this announcement shows they are feeling the pressure to act; the paltry scope of the pledge demonstrates the need for us to keep that pressure on.”