About
WHO WE ARE
Defending a planet in peril
Mighty Earth is tackling the biggest challenges to Nature and climate. We are obsessed with impact and aspire to be the most effective environmental advocacy organization in the world. Our goal: protect Earth for Nature and secure a climate that allows life to flourish.
We focus on the issues that receive little investment relative to their potential: protecting Nature, restoring wildlife, and decarbonizing industry.
A PERFECT STORM
Mighty Earth transforms industries by creating a ‘Perfect Storm’ of campaigns, communications, and practical engagement with decision-makers that can rapidly disrupt even the most entrenched interests. Our work aims to break the link between economic growth and environmental destruction by creating a virtuous cycle of private sector, government, and community action. To achieve this, we do more than just draw attention to bad actors. We strategically apply pressure, targeting fulcrum parts of value chains to catalyze industry-wide change. While we partner with companies to drive concrete solutions, we also maintain our independence to ensure we can hold those companies accountable should they fail to deliver on their promises.
Obsessed with impact
Mighty Earth is laser-focused on delivery. We’re well known for our campaigns that can catalyze commitments from the largest industries. But more than half of our work focuses on ensuring delivery of those commitments. At Mighty Earth, we let data show us the truth and challenge assumptions with science as our guide. Our data comes from best-in-class research, satellite monitoring, and partnering with local communities to be our on-the-ground eyes and ears.
“Mighty Earth is doing brave and vital work, holding powerful corporations and governments to account.”
– Monica Lennon, Member of Scottish Parliament
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37%
Protecting and restoring Nature represents more than one third of the potential to reduce climate emissions...
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3%
...yet receives just three percent of climate funding. That gap is where Mighty Earth comes in.
A MIGHTY PLAN TO BEND THE CURVE
We have ambitious goals. To achieve them, we need to continue to build the team, infrastructure, and culture that allows us to scale.
Elements of our approach are unusual in the NGO sector. We purposefully draw not only from the world of campaigns, but also from best business practices, market research, and classical military strategy. We have adopted principles such as concentration of force, momentum, and persistence. And we promote a nimble, entrepreneurial, results-focused culture that allows us to punch way above our weight.
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10 gigaton
reduction in greenhouse gas emissions
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85% reduction
in deforestation from major agricultural commodities like beef, animal feed, cocoa, & rubber
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30% cut
in agricultural methane pollution
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10% of global protein sales
are either plant-based or cultivated meat
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80% of steel, aluminum, & cement
industries on path to full decarbonization by 2050
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250 million acres rewilded
through restoration of keystone species
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100% recognition of land rights
for Indigenous communities on the agricultural frontier
“Letter from 2030”
Mighty Earth’s founder and CEO on what we aim to achieve in the years ahead
Read the Letter
Case for Support
Read Mighty Earth’s plan for driving gigaton-scale impact for Nature and Climate through 2030.
Annual Report
For the movement to protect Nature and fight climate change, 2024 was a year of tremendous highs and discouraging lows. Even as we made significant progress in our major campaigns, the anti-democratic lurch of many countries in the West culminated in the Trump administration’s attacks on some of our country’s most fundamental nature and climate protections including the Roadless Rule that protects 58.5 million acres of forest, Alaska’s wilderness protections, the Clean Air and Clean Water Acts, and many others. Internationally, they have aggressively lobbied to sabotage similarly basic agreements to protect nature and climate in a way that creates headwinds for our work.
Against this backdrop of democratic backsliding, increasing authoritarianism, and the abandonment of environmental commitments, the victories we have been able to achieve mean even more. Each success keeps hope alive and reminds us that progress remains possible.
Indeed, we like to think we’ve had a big impact every year since our founding, but – notwithstanding all the challenges – 2024 saw Mighty Earth’s team achieve transformation on a new scale, with highlights including unprecedented commercial action to stop deforestation in the Amazon and other ecosystems; efforts to protect and restore forests and biodiversity in Southeast Asia; and progress on decarbonization of auto supply chains. We are also thrilled that 2024 saw us kick-off an exciting new rewilding initiative in the United States, part of our ongoing work to ‘rewild hearts and minds’ and inspire the world with a vision of healthy, restored ecosystems that protect wildlife and sequester carbon.
