European supermarkets turn their back on beef linked to Amazon deforestation
EU supermarkets turn their back on beef linked to Amazon deforestation
In response to surging deforestation in the Brazilian Amazon and a new investigation documenting their ties to deforestation, major supermarket chains in the UK, France, Belgium and the Netherlands have announced they were dropping Brazilian beef altogether and/or beef products tied to JBS, the world’s largest beef company.
The move comes following a new investigation by Repórter Brasil in partnership with Mighty Earth that tracked deforestation-linked beef in the Brazilian Amazon and the Pantanal tropical wetlands to European retail store shelves, in the form of beef jerky, corned beef and fresh prime cuts. Mighty Earth alerted the retailers and companies to the deforestation links in advance of publication, resulting in this raft of new announcements.
UK: See the investigation of Sainbury’s and corned beef
Belgium: See the investigation of Carrefour Belgium and Jack Link’s Beef Jerky
The Netherlands: See the investigation of Lidl Netherlands and ribeye beef steaks
The Netherlands: See the investigation of Ahold companies and beef products in Belgium, the Netherlands and US
